Meet the Color Wow Hooked 100% Clean Curl Shampoo, a meticulously crafted, sulfate-free cleanser designed for curly and coily hair types (3a-4c). This gentle yet effective formula is engineered to cleanse without stripping, leaving hair feeling weightless and primed for styling. Featuring the proprietary Procapil® blend, it aims to support the hair’s natural vitality from root to tip for defined, bouncy curls.

Key Benefits

• Designed for a Clean, Residue-Free Feel* - This sulfate-free formula is created to cleanse the hair and scalp thoroughly, helping to avoid product buildup that can weigh curls down.

• Supports Hair Root Vitality* - Formulated with the Procapil® blend, which includes biotinoyl tripeptide-1, to help nourish the scalp environment and support the appearance of strong, healthy-looking hair.

• Helps Reduce Styling-Related Breakage* - Aims to improve hair’s elasticity and resilience, which may assist in minimising breakage caused by daily manipulation, braids, weaves, and extensions.

• Prepares Hair for Optimal Hydration* - Leaves the hair cuticle clean and receptive, allowing follow-up leave-in conditioners and moisturizers to absorb more effectively for enhanced curl definition and softness.

• Promotes Bouncy, Weightless Curls* - The clean-rinsing formula helps curls spring back with life and separation, reducing heaviness for a voluminous, natural shape.

Ingredients

Key Active Ingredients: Procapil® Blend (containing Biotinoyl Tripeptide-1, Apigenin, Oleanolic Acid), Aloe Barbadensis Leaf Extract, Hydrolysed Wheat Protein.
Full Ingredients List: Aqua/Water/Eau, Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Phenoxyethanol, Disodium 2-Sulfolaurate, Fragrance/Parfum, Sodium Cocoyl Glycinate, Sodium PCA, PEG-150 Distearate, Polyquaternium-22, Aloe Barbadensis Leaf Extract, Chlorphenesin, PPG-2 Hydroxyethyl Cocamide, Benzoic Acid, Trisodium Ethylenediamine Disuccinate, Dehydroacetic Acid, Citric Acid, Hydrolyzed Wheat Starch, Hydrolyzed Wheat Protein, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Tocopheryl Acetate, BHA, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Potassium Sorbate.

How to Use

1. Apply to wet hair, massage into a rich lather, and rinse thoroughly. Repeat if desired.

2. For a deep cleanse, a second or third wash may be used to ensure all buildup is removed.

3. Follow with your preferred Color Wow conditioner and styling products for best results.

Shipping & Delivery

UK Orders: Same-day dispatch before 3 PM Monday–Friday, 12 PM Saturdays. Tracked 24-hour delivery available.
International Orders: Delivered in 3–5 business days. VAT included where applicable.

*Disclaimer:
These statements have not been evaluated by the Food and Drug Administration (FDA) or the Medicines and Healthcare products Regulatory Agency (MHRA). This product is not intended to diagnose, treat, cure, or prevent any disease. Procapil® is a registered trademark of Sederma.