Introducing Color Wow Flo-etry Vital Natural Curly Hair Serum, a revolutionary oil-based treatment designed for curly and coily hair types (3a-4c). This advanced serum utilises a unique micro-dispersion technology to deliver the benefits of rich oils without a heavy or greasy residue. Experience visibly defined, glossy curls with a touch that feels beautifully light and natural.

Key Benefits

• Delivers Weightless Nourishment* - Features a proprietary Profaxil-18 Complex™ designed to micro-disperse jojoba, pequi, and coconut oils for even distribution through the hair shaft without weighing curls down.

• Promotes Visibly Plump, Defined Curls* - Formulated to enhance curl shape and definition, helping to create the appearance of full, bouncy, well-hydrated-looking curls.

• Adds High-Shine Gloss Without Greasiness* - Aims to leave hair with a noticeable, healthy-looking shine and a smooth, polished finish that is not oily or sticky to the touch.

• Helps Control Frizz & Flyaways* - The smoothing formula works to tame frizz and reduce flyaways, supporting sleek, manageable curls even in humid conditions.

• Features "Naked Technology" Feel* - Engineered to absorb efficiently, leaving curls soft and touchable with a sensation of lightness, as if little to no product is present.

Ingredients

Key Active Ingredients: Procapil® Blend (containing Biotinoyl Tripeptide-1, Apigenin, Oleanolic Acid), Aloe Barbadensis Leaf Extract, Hydrolysed Wheat Protein.
Full Ingredients List: Aqua/Water/Eau, Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Phenoxyethanol, Disodium 2-Sulfolaurate, Fragrance/Parfum, Sodium Cocoyl Glycinate, Sodium PCA, PEG-150 Distearate, Polyquaternium-22, Aloe Barbadensis Leaf Extract, Chlorphenesin, PPG-2 Hydroxyethyl Cocamide, Benzoic Acid, Trisodium Ethylenediamine Disuccinate, Dehydroacetic Acid, Citric Acid, Hydrolyzed Wheat Starch, Hydrolyzed Wheat Protein, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Tocopheryl Acetate, BHA, PPG-26-Buteth-26, PEG-40 Hydrogenated Castor Oil, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Potassium Sorbate.

How to Use

1. Apply to towel-dried, wet hair.

2. Working in sections, smooth a small amount through the hair from mid-lengths to ends.

3. Distribute evenly using fingers or a wide-tooth comb.

4. Style as usual. Avoid applying directly to the scalp for a lightweight finish.

Shipping & Delivery

UK Orders: Same-day dispatch before 3 PM Monday–Friday, 12 PM Saturdays. Tracked 24-hour delivery available.
International Orders: Delivered in 3–5 business days. VAT included where applicable.

*Disclaimer:
These statements have not been evaluated by the Food and Drug Administration (FDA) or the Medicines and Healthcare products Regulatory Agency (MHRA). This product is not intended to diagnose, treat, cure, or prevent any disease.